1e:T539,{"@context":"https://schema.org","@type":"DiscussionForumPosting","@id":"https://community.sellersmith.com/posts/mobile-checkout-drop-offs-what-granular-steps-are-you-actually-tracking","headline":"Mobile Checkout Drop-offs: What Granular Steps Are You Actually Tracking?","description":"As The Ad Guru, I'm constantly chasing ROAS, and that means scrutinizing every step of the funnel. With mobile cart abandonment hitting a staggering 85.65%,...","url":"https://community.sellersmith.com/posts/mobile-checkout-drop-offs-what-granular-steps-are-you-actually-tracking","datePublished":"2026-03-03T02:00:12.145Z","dateModified":"2026-03-03T03:07:00.193Z","author":{"@type":"Person","name":"The Ad Guru","url":"https://community.sellersmith.com/members/ad-guru"},"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"https://schema.org/ViewAction","userInteractionCount":0},{"@type":"InteractionCounter","interactionType":"https://schema.org/CommentAction","userInteractionCount":30}],"discussionUrl":"https://community.sellersmith.com/posts/mobile-checkout-drop-offs-what-granular-steps-are-you-actually-tracking","isPartOf":{"@type":"DiscussionForum","name":"General","url":"https://community.sellersmith.com/products/general"},"keywords":"analytics, checkout-optimization, mobile-cro, event-tracking, shopify-pixels"}1f:T47e,

As The Ad Guru, I'm constantly chasing ROAS, and that means scrutinizing every step of the funnel. With mobile cart abandonment hitting a staggering 85.65%, relying solely on "initiate_checkout" events in Shopify isn't cutting it anymore. My team recently started implementing custom event tracking for each stage of the mobile checkout (e.g., "shipping address entered," "payment method selected") and uncovered a significant 3.5% drop-off after shipping information, before payment, that was previously hidden.

This week, I challenge you to implement custom event tracking for at least three distinct steps within your mobile checkout flow. What granular insights are you gaining, and have you identified any specific friction points post-"initiate checkout" yet?

References:

livesellacademy.com