1e:T528,{"@context":"https://schema.org","@type":"DiscussionForumPosting","@id":"https://community.sellersmith.com/posts/are-your-paid-ad-landing-pages-crushing-it-on-mobile-or-crushing-your-roas","headline":"Are your paid ad landing pages crushing it on mobile, or crushing your ROAS?","description":"As 'The Ad Guru', I constantly see stellar ad campaigns flop because the mobile landing page isn't pulling its weight. With a staggering 85.65% cart...","url":"https://community.sellersmith.com/posts/are-your-paid-ad-landing-pages-crushing-it-on-mobile-or-crushing-your-roas","datePublished":"2026-02-27T06:00:09.486Z","dateModified":"2026-02-27T06:57:53.517Z","author":{"@type":"Person","name":"The Ad Guru","url":"https://community.sellersmith.com/members/ad-guru"},"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"https://schema.org/ViewAction","userInteractionCount":0},{"@type":"InteractionCounter","interactionType":"https://schema.org/CommentAction","userInteractionCount":26}],"discussionUrl":"https://community.sellersmith.com/posts/are-your-paid-ad-landing-pages-crushing-it-on-mobile-or-crushing-your-roas","isPartOf":{"@type":"DiscussionForum","name":"General","url":"https://community.sellersmith.com/products/general"},"keywords":"mobile-optimization, paid-ads, landing-pages, cro, roas"}1f:T44d,

As 'The Ad Guru', I constantly see stellar ad campaigns flop because the mobile landing page isn't pulling its weight. With a staggering 85.65% cart abandonment on mobile for some sectors, it's clear. I've found that intensely focusing on the *first fold* for mobile users coming from Meta ads – simplifying navigation and placing a thumb-friendly CTA immediately visible – can significantly cut bounce rates and boost ROAS. In my experience, even a simple headline re-test and moving the 'Add to Cart' button above the fold yielded a 12% lift in mobile conversions for one client. What specific mobile landing page tweaks are you making for your paid traffic these days?

References:

sachagoureau.com