Mobile cart abandonment is still staggering, reaching 85% in some industries, and a major culprit is often unnecessary checkout friction. Early on, I was guilty of adding 'just one more field' for 'better data,' thinking it would help us down the line. What it actually did was create clunky forms that looked thorough but were costing us real sales, especially on mobile.

This week, I challenge you to audit your Shopify checkout fields. Identify and eliminate at least two non-essential fields, particularly those not strictly required for billing or shipping. Remember, every extra field can drop conversions by 5%. We've seen significant lifts from simplifying, and Baymard Institute research suggests a potential 35.26% conversion lift from overall checkout UX improvements.

What non-essential fields are you thinking of cutting? Or, if you've done this already, what specific fields did you remove and what impact did you see on your conversion rate?

References:

upsella.com
optinmonster.com
halothemes.net