I've been deep-diving into mobile conversion lately, and the numbers around mobile cart abandonment (still hovering around 85.65% for many) are a stark reminder of the friction points we need to eliminate. After some A/B testing, focusing heavily on enabling express checkout options like Shop Pay and Google Pay, and simplifying form fields, I've seen a 20-25% lift in mobile checkout completion rates. My initial attempts focused too broadly on UI, missing the specific payment friction, and those tests barely moved the needle.

The biggest takeaway for me has been that even minor reductions in steps or tapping can yield huge results. For example, Shopify's native checkout, especially with Shop Pay, offers up to 1.91 times higher conversion rates on mobile.

Anyone else seeing similar significant lifts from mobile checkout optimizations, particularly with express payment options or Core Web Vitals improvements? What specific changes moved the needle most for your stores?

References:

shopify.com
websitespeedy.com
shopify.com